Marketing Your Product
Creating a Brand
Now that you’ve decided to sell products online, it’s time to think about your brand. The landscape of goods available is overwhelming. This means that creating a brand is just as important as the product itself. A good reputation for excellent products and great service could persuade a consumer to choose your item over a similar one. Simple branding includes creating a logo, brand colors, and possibly a tagline.
Once you have created a brand, it’s time to market your products. Online marketing helps people to find you and purchase your products with ease. There are many ways to market your products. Let’s take a look at three ways to market your brand and your goods.
Creating a Brand Identity
- Creating a website
One of the best ways to get people to find you online is through your website. If you spend time and money promoting your brand but don’t give people a way to find it, you would have wasted your time. Not only should your website sell your product, but it should also tell your brand’s story. Ecommerce websites are a great option to get your product in the right marketplace for consumers to find you. You can also create an eCommerce website. Here are some great examples of eCommerce websites as you begin to explore options.
- Shopify
- Amazon
- eBay
- Etsy
- Alibaba
- Social Media Presence
Social media is easily one of the most important tools for creating a recognizable brand. TikTok trends and viral YouTube product reviews can catapult a brand to the next level. Many unknown brands have gone viral with one video, the right video. Creating a social media presence is almost more important than having a website. Platforms such as Meta allow consumers to use in-platform marketplaces to shop without leaving. Staying active on various social media platforms also gives you the ability to stay engaged with customers and provide details about your products. Organic reviews and engagement via social media are the new word-of-mouth.
- Advertise- Digitally
Although advertising has an associated cost, it allows you to quickly target the right audience. You can use digital advertising to speak to consumers in the most relevant places. If you are a seller of carving knives, you can advertise on cooking or butcher platforms. Digital ads allow you to promote your products to the most captive audience. Digital advertising can include some of the following:
- Social media boosted posts
- Social media targeted ads
- Search engine paid ads
- Video ads on YouTube
- Display ads on targeted websites
Creating a brand and marketing your products is a huge effort, especially for small businesses. It is important to use your time and your resources wisely to maximize your return. One thing that you don’t want to worry about while working on marketing is sourcing your product. Sourcing agents are a great resource for finding the best manufacturer, communicating your product requirements, and even performing quality control checks so that your brand lives up to its new reputation.
Global Manufacturing and Sales is ready to be your U.S. and China sourcing partner. Contact us to learn how we can help your business.
